Privacy Policy

Last updated: July 10, 2026

PawLuxe is responsible for this store and website, including all related information, content, features, tools, products, and services, with the purpose of providing you, the customer, with a personalized shopping experience (the “Services”). PawLuxe is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and share your personal information when you visit, use, or make a purchase or other transaction through the Services, or when you otherwise communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and sharing of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and shared as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or may be associated with you or another individual. Personal information does not include information collected anonymously or information that has been de-identified so that it can no longer identify or be associated with you.

Depending on how you interact with the Services, where you reside, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences derived from such information:

• Contact information, including your name, address, billing address, shipping address, telephone number, and email address.
• Financial information, including credit card numbers, debit card numbers and financial account information, payment card information, bank account information, transaction information, payment method, receipts, and other payment-related information.
• Account information, including your username, password, security questions, preferences, and settings.
• Transaction information, including the items you view, add to your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your previous transactions.
• Communications with us, including information you provide when communicating with us, such as when you contact our customer service.
• Device information, including information about your device, browser, or network connection, your IP address, or other unique identifiers.
• Usage information, including information about your interaction with the Services, such as how and when you access or browse them.

Sources of Personal Information

We may collect personal information in the following ways:

• Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
• Automatically through the Services, including through your device when you use our products or services or visit our websites, and through cookies or similar technologies.
• From our service providers, including when we engage them to provide certain technologies and when they collect or process your personal information on our behalf.
• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

• Providing, personalizing, and improving the Services. We use your personal information to provide the Services to you, including fulfilling our contract with you, processing your payments and orders, remembering your preferences and items of interest, sending account-related notifications, processing purchases, returns, exchanges, or other transactions, creating, maintaining, and managing your account, arranging order shipments, facilitating returns and exchanges, allowing you to post reviews, and providing a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal information to personalize and improve the Services.
• Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending promotional, advertising, and marketing communications by email, text message, or mail, as well as displaying online advertisements for products or services on our Services and on other websites, including based on items you have previously purchased, added to your cart, or other activities performed through the Services.
• Security and fraud prevention. We use your personal information to authenticate your account, provide a secure shopping and payment experience, detect, investigate, or take action regarding potentially fraudulent, illegal, unsafe, or malicious activity, protect public safety, and maintain the security of our services. If you choose to use the Services and create an account, you are responsible for keeping your login credentials secure. For your protection, avoid sharing your username, password, or any access information with others.
• Communications with you. We use your personal information to provide customer service, respond to your requests, provide efficient services, and maintain our business relationship with you.
• Legal purposes. We use your personal information to comply with applicable laws or respond to valid legal processes, including requests from law enforcement or government authorities, to investigate or participate in actual or potential civil legal proceedings or other legal disputes, and to enforce or investigate potential violations of our terms or policies.

How We Share Your Personal Information

Under certain circumstances, we may share your personal information with third parties for legitimate purposes, as described in this Privacy Policy. These circumstances may include:

• With Shopify, manufacturers, and other partners who provide services on our behalf, such as IT management, payment processing, data analysis, customer service, cloud storage, order processing, and shipping.
• With business and marketing partners to provide marketing and advertising services to you. For example, we use Shopify to enable personalized advertising through third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy policies. Depending on your location, you may have the right to request that we do not share your information for personalized advertising and marketing activities based on your online activity across different websites and merchants. You may request that your information not be used for these purposes here.
• When you authorize, request, or consent to the sharing of certain information with third parties, such as for product shipping or when using social media widgets or login integrations.
• With our affiliates or other companies within the same corporate group.
• In connection with business transactions, such as mergers or bankruptcies, to comply with applicable legal obligations, including responding to subpoenas, search warrants, and similar requests, to enforce applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or third parties.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you.

Information you submit through the Services will be transmitted to and shared with Shopify, as well as with third parties that may be located in countries other than your country of residence, in order to provide and improve the Services for you.

In addition, to help protect, grow, and improve our business, we use certain advanced Shopify features that incorporate data and information obtained from your interactions with our store, other merchants, and Shopify itself. To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, other merchants, and Shopify.

In these cases, Shopify is responsible for processing this personal information, including responding to your requests regarding the exercise of your rights concerning the use of this information for these purposes.

To learn more about how Shopify uses your personal information and what rights you may have, please visit the Shopify Consumer Privacy Policy.

Depending on your location, you may exercise certain rights regarding your personal information here.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties. If you access links to websites that are not affiliated with or controlled by us, we recommend that you review the privacy and security policies, as well as the terms and conditions, of those third parties.

We do not guarantee and are not responsible for the privacy or security practices of these websites, including the accuracy, completeness, or reliability of the information they provide.

Information you share in public or semi-public environments, such as third-party social networks, may also be viewed by other users of the Services and/or those platforms, without any limitation on its use by us or by third parties.

The inclusion of these links in the Services does not, by itself, constitute an endorsement of the content of those platforms or their owners and operators, unless expressly stated within the Services.

Children's Information

The Services are not intended for use by children, and we do not knowingly collect personal information from minors, as defined by applicable law in your jurisdiction.

If you are the parent or legal guardian of a child who has shared personal information with us, you may contact us using the contact information provided below to request the deletion of such information.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined under applicable law) the personal information of individuals under 16 years of age.

Security and Retention of Your Information

Although we implement appropriate security measures to protect your personal information, no system is completely secure or fail-proof. Therefore, we cannot guarantee “absolute security.”

In addition, information transmitted to us may not be secure while in transit. For this reason, we recommend that you avoid sending sensitive or confidential information through unsecured channels.

The length of time we retain your personal information may vary depending on several factors, including the need to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.

Your Rights and Choices

Depending on your location, you may have some or all of the following rights regarding your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in some cases Shopify may refuse your request as permitted by law.

• Right to access/know. You may have the right to request access to the personal information we maintain about you.
• Right to deletion. You may have the right to request that we delete the personal information we maintain about you.
• Right to correction. You may have the right to request correction of inaccurate personal information that we maintain about you.
• Right to portability. You may have the right to receive a copy of your personal information and request that it be transferred to a third party, under certain circumstances and subject to certain exceptions.
• Right to opt out of the sale or sharing of personal information for targeted advertising. Depending on your location, you may have the right to opt out of the “sale” or “sharing” of your personal information, as well as the right to object to the use of your information for purposes considered “targeted advertising,” as defined by applicable privacy laws. You may request that your information not be used for these purposes here.

If you access our website with the “Global Privacy Control” preference signal enabled in your browser, and depending on your location, we will automatically treat this as a request to opt out for the device and browser used to access the website. If we are able to associate that device with a Shopify account, we will also apply the request to the account.

To learn more about the “Global Privacy Control,” visit https://globalprivacycontrol.org/.

In addition to the “Global Privacy Control,” we currently do not recognize other “Do Not Track” signals that may be sent by your browser or device.

• Managing communication preferences. We may send you promotional emails, and you may opt out at any time by using the unsubscribe option provided in those emails. Even if you opt out of promotional communications, we may still send you non-promotional messages, such as notifications regarding your account or orders.

You may exercise any of these rights directly through the Services, where available, or by contacting us using the information provided below.

To learn more about how Shopify uses your personal information and what rights you may have, including those related to data processing performed by Shopify, visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. You may be required to verify your identity before we process your requests, as permitted or required by applicable law.

Where permitted by applicable law, you may appoint an authorized representative to submit requests on your behalf to exercise your rights. Before accepting such a request from an authorized representative, we will require proof that they are authorized to act on your behalf. We may also require you to verify your identity directly with us.

We will respond to your request within the time period required by applicable law.

Complaints

If you have any complaint regarding how we process your personal information, please contact us using the information provided below.

Depending on your location, you may have the right to appeal our decision by contacting us again through the same channels, or to submit a complaint directly to your local data protection authority.

International Transfers

Your personal information may be transferred, stored, and processed outside the country in which you reside.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will use recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or equivalent agreements issued by the competent authority in the United Kingdom, as applicable, except where the transfer is made to a country deemed to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, whether to reflect changes in our practices or for other operational, legal, or regulatory reasons.

We will publish the revised version of this Privacy Policy on this website, update the “Last updated” date, and provide notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please contact us by telephone at +55 47 99155-4600, by email at pawluxe26.shop@gmail.com, or by mail at: Rua Bulcão Viana 536
Brusque, SC, 88354-435 Brazil